Netflix Considers Restrictions on Password Sharing

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Some users have reported seeing a screen saying, “If you don’t live with the owner of this account, you need your own account to keep watching.” Netflix is trialling a crackdown on password sharing.

Netflix, Inc. is an American over-the-top content platform and production company headquartered in Los Gatos, California. Netflix was founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California.

A spokesperson told the BBC: “This test is designed to help ensure that people using Netflix accounts are authorised to do so.” A decision has yet to be made as to whether the company will roll this out across its network. In the trial, users can verify they are allowed to access the account by a code, sent via text or email.

Netflix is trying to crack down on ineligible users, though it is unclear how many people use the platform against their terms of service.

Streaming platforms, including Netflix, HBO Go, Amazon Prime and Disney+, allow users to create multiple profiles within the account, but the terms and conditions specify they are meant to be used by people in the household.

An increase of prices, a global lockdown and shows such as Tiger King and The Queen’s Gambit saw Netflix report nearly $25bn (£18bn) in revenue and almost $2.8bn (£2bn) in profit.



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